Melbourne Zoo's 'Crapman' - all in the name of conservation!

Remember the days of rather boring animal conservation campaigns from yesteryear? The kind that had the phrase Save the Whale stamped at the top, with a picture of a sad looking Humpback underneath it? Nope? Not many people did. Lecturing to people has never been a popular way to get the masses inspired.

Introducing Crapman, Melbourne Zoo's newest addition to their Wipe for Wildlife campaign. Who better than a superhero to encourage us to stop flushing away our trees and switch to recycled bog roll? Much more fun than another mundane Save The Forest campaign I'd say.  Bravo.

As the man says himself "It's time to stop being tree flushers and feel good about wiping." Going to the loo has never felt so good. Thanks Crapman.